Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
access billing history by partial customer name or premise
build competencies, to have access to training and education and, again, the interaction with their peers to help them grow in their competencies, all to further their career. When you think about competency, content, community, and the career, it's a social experience by definition, and using Web 2.0 technologies and social media is a natural for this type of application. WT: Bruce, you mentioned competencies. How can community members develop, enhance, or upgrade their skill sets? BC: Well, several