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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
advertising campaign strategy:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
advertising campaign strategy:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Excerpt related to
advertising campaign strategy:
... you are still subject to advertising, invites, recommendations ...
potential backlash provoked by such a campaign. Probably the most difficult strategy for
making ...
Published:
2010-09-30
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Abstract:
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure (...)
Excerpt related to
advertising campaign strategy:
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure.
Published:
1999-10-29
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Abstract:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which
started in full force on September 22. Will racin (...)
Excerpt related to
advertising campaign strategy:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming...
Published:
2000-10-23
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
advertising campaign strategy:
... advancements, publishers and advertisers need to know how to get the right message to the right customer
and in the right place to achieve their campaign goals ...
Published:
2011-10-27
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Abstract:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Excerpt related to
advertising campaign strategy:
... Or there's no excitement about the latest advertising campaign.
... Establish evaluation criteria to test your positioning strategy for importance, believability
...
Published:
2005-12-02
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
advertising campaign strategy:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
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Abstract:
Staking its claim as the preeminent communications company for the digital generation, MCI WorldCom announced a major initiative
to build upon its advanced global data and Internet services. On April 13, 2000, President and Chief Executive Officer Bernard
J. Ebbers unveiled the new vision and plans for (...)
Excerpt related to
advertising campaign strategy:
Staking its claim as the preeminent communications company for the digital generation, MCI WorldCom announced a major initiative
to build upon its...
Published:
2000-05-10
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Abstract:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographically specific traffic to your site. (...)
Excerpt related to
advertising campaign strategy:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographic...
Published:
2003-01-18
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Abstract:
On September 20, Baan, an ERP vendor recently believed to be deceased, won its first new contract since being acquired by
Invensys. The British Defence Aviation Repair Agency (DARA) has placed a large order for the complete Baan enterprise solution.
Will the market witness Baan rising like a phoenix fro (...)
Excerpt related to
advertising campaign strategy:
On September 20, Baan, an ERP vendor recently believed to be deceased, won its first new contract since being acquired by
Invensys. The British D...
Published:
2000-10-17
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Excerpt related to
advertising campaign strategy:
... He’s the guy that brings into question all the hard work of campaign committees, experts,
and executives with ... Was his advertising connecting with his target? ...
Published:
2010-06-18
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Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Excerpt related to
advertising campaign strategy:
... Source: Listrak. Document Type: White Paper Description: When crafting an e-mail marketing campaign,
a few guidelines should be followed in order to maximize ...
Published:
2010-03-11
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Abstract:
From its roots in advanced planning and scheduling, Adexa, Inc. has emerged as a strong player in the business-to-business
collaboration software market. With an aggressive marketing campaign and potential public offering, the company hopes to
end its toil behind the scenes and take center stage. (...)
Excerpt related to
advertising campaign strategy:
From its roots in advanced planning and scheduling, Adexa, Inc. has emerged as a strong player in the business-to-business
collaboration software ...
Published:
2000-05-30
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Abstract:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers. (...)
Excerpt related to
advertising campaign strategy:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.
Published:
2003-01-12
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Abstract:
SAPMarkets, the US dot-com spin-off of German ERP leader SAP AG, is partnering with Commerce One to build and sell software
for online trading exchanges. This announcement comes only a month after its partnership with Nortel Networks for CRM product
offering. SAP, owing to this alliance, has a chance to (...)
Excerpt related to
advertising campaign strategy:
SAPMarkets, the US dot-com spin-off of German ERP leader SAP AG, is partnering with Commerce One to build and sell software
for online trading exc...
Published:
2000-07-21
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Abstract:
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business
Solutions differentiate its products from Best Software's? (...)
Excerpt related to
advertising campaign strategy:
... months ago, MBS launched a substantial print advertising campaign.
... Advertising for each product is supported by the ... it signals a potential
change in strategy. ...
Published:
2003-11-24
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Abstract:
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling,
giving it coverage in almost all sectors of the Internet advertising market. (...)
Excerpt related to
advertising campaign strategy:
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling,
giving it cover...
Published:
1999-10-01
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Excerpt related to
advertising campaign strategy:
... t have ready access to reliable campaign or market ... We read books
on advertising, learned from trial and ... to have any discernible marketing strategy—other
than ...
Published:
2010-05-31
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Abstract:
The management of buzzwords represents a significant area for improvement, for both buzzword users (BU) and buzzword consumers
(BC). Buzzword lifecycle management (BLM) is a proven discipline being applied to this crying need within the software industry. (...)
Excerpt related to
advertising campaign strategy:
... Vendors All vendors must decide on their BW strategy. Vendors choosing the BF strategy
need to watch those with a BLP and quickly follow their lead. ...
Published:
2006-06-16