Successful demand-driven fulfillment manufacturing, include optimal channel and customer relationships, informed on-line buying and selling, order fulfillment, and integrated operational infrastructures. Manufacturers need to overcome challenges to demand-driven fulfillment by implementing a system that supports flexibility, openness, visibility, planning, e-commerce, collaboration, and integration where the ultimate objective is to minimize waste and optimize resources.
plans, similar to the CPFR approach. Demand Planning Another major problem for manufacturers is demand variability, particularly in the make-to-order environment. Predicting demand is hard enough for most companies that do not have the advantages of long-term contractual commitments. The issue is further compounded in the make-to-order arena where procurement and production leadtimes often exceed order fulfillment cycle times. To cover unknown availability, suppliers often carry higher levels of