For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these three modules in our CRM Evaluation Center were given equal weight and priority. In other words, no area of functionality was treated as being more important than any other.
of the main modules. CRM Main Module Rankings What, then, do the overall rankings suggest? In the broadest sense, if your organization is largely sales force–driven, Microsoft, the overall winner, may indeed be the best solution to look at. But if marketing initiatives and programs are the key drivers to your organization’s success, then Sage, finishing second in the overall rankings, may be the better choice. If your organization requires a solution that is strongest in customer service and support,