Abstract: Today's usage of Decision Support Systems (DSS), combined with vetted ERP knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...

Abstract: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

Abstract: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

Abstract: To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

Abstract: For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

Abstract: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.

Abstract: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

Abstract: Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

Abstract: You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

Abstract: Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

Abstract: Hearing confusing messages from your customer resource management (CRM) and enterprise resource planning (ERP) vendors? You may be dealing with dozens of software vendors and system integrators, each one praising the benefits of his solution. Among these proposals, one claims not only to efficiently manage the entire customer life cycle, but also to take full advantage of your previous technology investments. Your incumbent ERP system vendor also has a CRM solution, and praises the benefits of the tight integration of both systems. The question then is, how do you know whether this solution is the best for you? Request your copy of Integrating CRM with ERP compliments of Baseline Consulting. The report gives you the criteria to use when formulating your strategy of integrating CRM with ERP, best practices of CRM implementation, dealing with ERP integration, and how to integrate CRM with ERP impacts the value chain.

Abstract: I'm Larry Blitz, editor of TEC’s Vendor Showdown series. With enterprise resource planning (ERP) systems being the information backbone of the organization, we decided to take a closer look at three of the more popular discrete ERP solutions for the mid-market. Using TEC's ERP Evaluation Center, we compared Infor ERP LN 6.1, Epicor Vantage, and Lawson M3 Discrete Manufacturing Solutions head-to-head, based on the most recent data supplied to us by the three vendors.

Abstract: The trade-off between best-of-breed functionality and ease of integration is no longer so simple. Enterprise resource planning (ERP) software continues to expand, blurring the boundaries of core ERP functionality. The three essential factors to consider in ERP versus best-of-breed decisions are functionality, integration, and the ability to upgrade. Find out the questions you need to ask when considering an ERP extension.

Abstract: Every company faces different challenges and has different needs in regard to enterprise resource planning (ERP). Choosing the right ERP system can be difficult because there is really no one-size-fits-all ERP solution. However, there are certain basic principles that apply to nearly every company’s situation. Find out what they are, and learn how you can increase your chances of a successful ERP implementation.

Abstract: As time passes, enterprise resource planning (ERP) systems drift further and further into misalignment with enterprise goals, strategies, and tactics. Eventually your legacy ERP system begins to interfere with your company’s ability to operate efficiently. Examine ERP evaluation criteria and techniques, and equip yourself with the tools and knowledge you need to measure your current ERP system’s effectiveness.

Abstract: As organizations prepare for their next ERP version upgrade, they find themselves trying to make sense of a new iteration that disrupts the traditional understanding and thinking about ERP. ERP II requires organizations to transform from a focus on internal resource optimization to a new focus on process integration and external collaboration. To help organizations make sense of this new iteration, we look at why ERP II has come about, how it differs from ERP, and how it promises to change the way organizations do business in the future.

Abstract: Compare ERP software: Discover the 8 key modules to base your selection on and tools you must use in order to save up to 85% of time and money you'd spend gathering information on your own. Beyond mere requests for proposals (RFP) templates, get every criteria already responded to by ERP software vendors, available to you right now in an Excel spreadsheet. So no need to chase vendors down, wait days, weeks, or months for their reply to compare ERP software. How to compare ERP software systems. Find your best-fit ERP software.

Abstract: Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.

Abstract: For all but the smallest companies, an enterprise resource planning (ERP) system promises big gains, by helping to grow revenue, increase productivity, improve efficiency, and manage costs. Right now, ERP for the midmarket is a hot topic. More and more midsized companies are replacing outdated ERP software or are jumping into ERP technology for the first time. Find out about what midmarket ERP buyers need to know.