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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 direct marketing campaign management tools


E-mail Response Management
E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s

direct marketing campaign management tools  use wizard that can direct email to an appropriate person or location for easy retrieval. Actions are taken at the server level for increased coverage, so that team members no longer need to save and forward important email messages, flooding inboxes in the process. Intelligent Messaging Assignment There is no need to manually drag and drop messages. Intelligent messaging assignment eliminates the need to have a human agent manually redirect or forward email messages to the appropriate staff. The right

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » direct marketing campaign management tools

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

direct marketing campaign management tools  Internet portals, radio, billboards, direct mail, park bench advertising, indoor advertising, point of purchase marketing and so much more. People are tuning out and deleting spammers. And email is not the only spam medium; every mass medium is delivering spam. Spam by definition is any unsolicited communication that you send to an audience. Did you know 88 percent of houses with TiVo do not watch any TV commercials? The marketers who are going to win are going to be the ones that start building Read More

Enterprise Performance Management: Cycle II


In February 2009, Quocirca interviewed 800 individuals across eight geographies about their views on, and usage of, enterprise performance management (EPM) tools and processes. The research was repeated in December 2009 and there was a clear improvement in understanding of EPM basics. However, much remains to be done. The overall increase in the EPM sub-indices does not mean there is room for complacency. Find out why.

direct marketing campaign management tools  Again, the rapid and direct impact on these two verticals has shown up the shortcomings in their existing business plans, and the lack of capability to change the plan easily and rapidly is harming their capabilities in the markets. Utilities and industrial fare well, however. Utilities have managed better under the recession than most: their businesses are relatively well cushioned against the full impact of the recession, as customers still need to use the utilities' services and products. The Read More

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

direct marketing campaign management tools  the customer, and change direct marketing via the Xchange 9 platform. This development is in sharp contrast to using traditional data mining tools or writing complex structured query language -based (SQL) queries to leverage historical information and to produce predictive models long after the marketing opportunity has past. Nevertheless, the former Xchange applications have since hardly promoted Amdocs as an integrated OSS for CSPs. The reason being that within the marketing automation (MA) market, Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

direct marketing campaign management tools  customers, including much better-performing direct competitors Chordiant Software , DoubleClick , SAS , and especially Unica Corporation . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated Read More

Mobile Device Management Comparison Guide


In this age of mobility, organizations increasingly use mobile device management (MDM) software to secure, monitor, manage, and support their mobile device usage. The goal is to optimize the functionality and security of a mobile communications network while minimizing costs. If your organization is looking for MDM software, look at this MDM product comparison guide for the key features of some of today’s leading MDM solutions.

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Facilities Management is Moving Forward with Technology


Information is one of the most valuable resources for facilities management departments, so it’s essential to have a process that lets you achieve full value from it, and to urge your company on from weak paper-prone processes. Facilities management systems can now integrate with other systems. Find out the points you should consider when choosing and implementing a computer-aided facilities management (CAFM) solution.

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Succession Management: A Primer


Many companies plan for vacancies at the top level, but few have a succession management strategy that considers all aspects of the business and levels of the employee hierarchy. This lack of planning can have implications to a company’s success. Without a clear program, a company is at peril of losing its talent at best and suffering from a crucial vacancy and losing momentum in the marketplace at worst. Find out more.

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Top Supply Chain Management Software Compared


Find out which supply chain management solutions really meet the needs of your company with TEC's free SCM comparison reports.

direct marketing campaign management tools  Supply Chain Management Software Compared Does bigger mean better? Not necessarily. Find out which supply chain management (SCM) solutions really meet the needs of your company with TEC's free SCM comparison reports . Your TEC software comparison report will rate your choice of vendors on an even playing field. You'll get past the marketing hype and into what really counts—how well the solutions meet your specific business requirements. Size doesn't always matter—find out which SCM solutions work Read More

SimplyDigi LMS for Learning Management Systems Product Certification Report


SimplyDigi LMS is now TEC Certified for online evaluation of learning management systems solutions in the Human Capital Management (HCM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Macola ERP Supply Chain Management (SCM): Supply Chain Management (SCM) Competitor Analysis Report


Criteria in this knowledge base pertain to managing supplier, manufacturer, wholesaler, retailer, and customer business processes. Addressing demand management, warehouse management, international trade logistics, transportation execution, and many other issues for a complete solution, this knowledge base will support your evaluation of an SCM suite.

direct marketing campaign management tools   Read More

Looking Beyond Mobile Device Management to Mobile Application and Enterprise Mobility Management


The increasing possibilities that come from deploying mobile solutions in the workplace are now counterbalanced by an exponentially complex ecosystem of options that can make navigating the corporate mobile landscape challenging and risky. This executive insight examines the needs for organizations to deploy a holistic enterprise mobility management solution that goes well beyond mobile device management.

direct marketing campaign management tools  mobile device management,enterprise mobility management,holistic enterprise mobility management solution,corporate mobile landscape,mobile device management solution,mobile application management Read More

Enterprise Performance Management: Key to Rapid Response for Today's Successful Midsize Companies


In today's business climate, enterprise performance management (EPM) systems have risen from the status of "nice-to-have" to "must have" for midsize companies, particularly those that experienced substantial growth prior to the current economic downturn. This paper discusses some of the ways the new unpredictability of external market forces has escalated the value of precise internal forecasts and quick decision-making for these companies.

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TEC 2013 EAM/CMMS Market Survey Report: What Organizations Want in Enterprise Asset Management and Computerized Maintenance Management System Software


This report gives an overview of current considerations for organizations seeking to purchase an EAM/CMMS solution. Based on data collected from EAM/CMMS software comparisons performed using Technology Evaluation Centers’ (TEC’s) TEC Advisor software selection application during 2012, the report details what TEC data reveals about your peers' requirements for EAM/CMMS solutions, including functionalities, delivery models and access, customization and integration, server and database platforms, and budgeting.

direct marketing campaign management tools  Enterprise Asset Management,EAM software,TEC market survey,EAM,Computerized Maintenance Management System,CMMS software,CMMS Read More

The Complete Systems Management Book: An Introduction to Integrated and Automated IT System Management


Effective IT systems management is a challenge, especially for midsized companies that must maintain sophisticated IT environments without the budgets of their larger counterparts. This comprehensive guide provides IT newcomers—as well as experienced veterans—with all the information they need to understand the best ways to align people, processes, policies, and tools for a cohesive, streamlined, and supportable IT infrastructure.

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