-
Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
information technology marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
-
Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
information technology marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
-
Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
information technology marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
information technology marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
information technology marketing:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
-
Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
information technology marketing:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
-
Abstract:
All the recent management trends from Continuous Improvement to Business Process Re-engineering have had the same issue we
see with E-Business. They have enterprise-wide implications and tend to become part of the corporate department that started
the initiative. This article recommends a more strategi (...)
Excerpt related to
information technology marketing:
... C-level" positions have been created to focus organizations on everything from information
(CIOs) to customers (CCOs) to technology (CTOs) to marketing (CMOs). ...
Published:
2003-07-05
-
Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
information technology marketing:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
-
Abstract:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy,
rather than the receiving end. (...)
Excerpt related to
information technology marketing:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this...
Published:
2007-07-04
-
Abstract:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which
started in full force on September 22. Will racin (...)
Excerpt related to
information technology marketing:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming...
Published:
2000-10-23
-
Abstract:
All the recent management trends from Continuous Improvement to Business Process Re-engineering have had the same issue we
see with E-Business. They have enterprise-wide implications and tend to become part of the corporate department that started
the initiative. This article recommends a more strategi (...)
Excerpt related to
information technology marketing:
... C-level" positions have been created to focus organizations on everything from information
(CIOs) to customers (CCOs) to technology (CTOs) to marketing (CMOs). ...
Published:
2003-07-05
-
Abstract:
The firewall market is a mature and competitive segment of the information security market. With numerous vendors and firewalls
in all price ranges choose from, IT decision makers should be especially selective. This report presents a market overview
and some criteria for selecting products from the long (...)
Excerpt related to
information technology marketing:
... Market Overview and Technology Background. ... Today, the leaders in
the information security firewall market ... market is a large and growing marketing
with worldwide ...
Published:
2005-03-01
-
Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
information technology marketing:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
-
Abstract:
The documents, spreadsheets, databases and other files on the personal computers used to conduct business are corporate assets.
It cost money to create them and that investment should be protected. Additionally, companies have both competitive and legal
obligations to assure that such data is kept priv (...)
Excerpt related to
information technology marketing:
... Information Technology Architecture is principally driven by the need
to support enterprise ... data such as is often shared within marketing, human resources
...
Published:
2000-04-18
-
Abstract:
Information Builders plans to spin off its middleware technology group (which develops and supports the EDA middleware product)
into a new wholly owned subsidiary named iWay Software. The move is supposed to allow Information Builders (IBI) to concentrate
on the WebFocus and Focus business intelligence (...)
Excerpt related to
information technology marketing:
Information Builders plans to spin off its middleware technology group (which develops and supports the EDA middleware product)
into a new wholly ...
Published:
2001-03-06
-
Abstract:
The Microsoft .NET strategy continues to confuse many, due to the lack of understanding of the technology. Indeed, because
of the massive marketing campaign undertaken by Microsoft, many vendors have adopted a "too liberal" approach to marketing
.NET Framework-based initiatives. (...)
Excerpt related to
information technology marketing:
The Microsoft .NET strategy continues to confuse many, due to the lack of understanding of the technology. Indeed, because
of the massive marketin...
Published:
2006-10-02
-
Abstract:
Supply Chain Management (SCM) once viewed as a way to obtain a competitive advantage, is now perceived as a logical and necessary
extension of Enterprise Resource Planning (ERP). The reasons: First, traditional ERP systems lack the advanced planning
tools necessary for companies to respond to an increa (...)
Excerpt related to
information technology marketing:
Supply Chain Management (SCM) once viewed as a way to obtain a competitive advantage, is now perceived as a logical and necessary
extension of Ent...
Published:
2002-12-28
-
Abstract:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Excerpt related to
information technology marketing:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Published:
2003-03-28
-
Abstract:
Although the retail and wholesale customers have typically invested a low proportion of their total revenues in information
technology, retail industry leaders have begun to demonstrate an ability to achieve market advantage through the effective
use of specialized enterprise applications. As a result, t (...)
Excerpt related to
information technology marketing:
Although the retail and wholesale customers have typically invested a low proportion of their total revenues in information
technology, retail ind...
Published:
2004-09-13
-
Abstract:
Integrated Development Enterprise (IDe)'s IDeWeb 5.3 is a product portfolio management best-of-breed solution for new product
development. It is tailored to discrete and process manufacturers in the electronics, food and beverage, specialty chemicals,
and telecommunications sectors. (...)
Excerpt related to
information technology marketing:
Integrated Development Enterprise (IDe)'s IDeWeb 5.3 is a product portfolio management best-of-breed solution for new
product development. It is t...
Published:
2006-02-08