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  • Article
    Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond?

    Abstract: While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may, on the other hand, indicate that the niche CRM vendors without a clear differentiating value proposition have not much to look for there in the long run. (...)

    Excerpt related to integra apps for oracle e business suite: While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may, on the other hand, in...

    Published: 2003-03-10

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