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Abstract:
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate,
vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs.
If you’re tired of being kept in the dark about the e (...)
Excerpt related to
it marketing consultant:
Leverage Google Analytics to Enhance Marketing Awareness and Performance. Source: Blue Tent Marketing.
Document Type: White Paper ...
Published:
2010-03-11
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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
However, Razorfish is developing niche expertise in thes (...)
Excerpt related to
it marketing consultant:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-04
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Abstract:
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult
business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they
make is to try to keep costs down by attempting to (...)
Excerpt related to
it marketing consultant:
... these benefits, because they don't know how. My suggestion—hire a good ROI (return on investment)
sales and marketing consultant. ...
Published:
2004-03-30
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Abstract:
Recent findings by the SEC prompted global management consulting firm PricewaterhouseCoopers LLP to dismiss a number of its
consultants, including five partners, and discipline a larger group from its U.S.-based staff of 39,000 consultants. (...)
Excerpt related to
it marketing consultant:
Recent findings by the SEC prompted global management consulting firm PricewaterhouseCoopers LLP to dismiss a number of its
consultants, including...
Published:
2000-01-17
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Abstract:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth. (...)
Excerpt related to
it marketing consultant:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth.
Published:
2000-10-16
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Abstract:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco Research, a specialist in voice and data network monitoring. (...)
Excerpt related to
it marketing consultant:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco R...
Published:
2000-02-25
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Abstract:
Andersen Consulting has announced plans to deploy $1 billion of its privately-held wealth for the purpose of providing venture
capital to Internet start-ups. (...)
Excerpt related to
it marketing consultant:
Andersen Consulting has announced plans to deploy $1 billion of its privately-held wealth for the purpose of providing venture
capital to Internet...
Published:
1999-12-15
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Abstract:
Computer Associates announced at their CAWorld conference that e-business is the place to be, and they are re-orienting their
company to facilitate it. CA has previously failed to make inroads in the consulting arena, and they feel e-business is the
way to fix the problem. (...)
Excerpt related to
it marketing consultant:
... complex. Also, the reorganization comes shortly after the departure of Mark Sokol, general manager of
global marketing for CA. It ...
Published:
2000-04-27
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Abstract:
Computer Associates announced at their CAWorld conference that e-business is the place to be, and they are re-orienting their
company to facilitate it. CA has previously failed to make inroads in the consulting arena, and they feel e-business is the
way to fix the problem. (...)
Excerpt related to
it marketing consultant:
... complex. Also, the reorganization comes shortly after the departure of Mark Sokol, general manager of
global marketing for CA. It ...
Published:
2000-04-27
-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
it marketing consultant:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
-
Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
it marketing consultant:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
News sources are reporting that September Web traffic was down. This seems to be a case of putting too much weight to too
little data. (...)
Excerpt related to
it marketing consultant:
News sources are reporting that September Web traffic was down. This seems to be a case of putting too much weight to too
little data.
Published:
1999-10-22
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Abstract:
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you
had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing. (...)
Excerpt related to
it marketing consultant:
... Take any detailed comments and generalize them into marketing level ideas ...
A consultant suggested we spend money on a study to see what magazines the CEOs of our ...
Published:
2003-01-31
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Abstract:
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you
had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing. (...)
Excerpt related to
it marketing consultant:
... Take any detailed comments and generalize them into marketing level ideas ...
A consultant suggested we spend money on a study to see what magazines the CEOs of our ...
Published:
2003-01-31
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
it marketing consultant:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
News sources are reporting that September Web traffic was down. This seems to be a case of putting too much weight to too
little data. (...)
Excerpt related to
it marketing consultant:
News sources are reporting that September Web traffic was down. This seems to be a case of putting too much weight to too
little data.
Published:
1999-10-22
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Abstract:
As long as human intervention is part of network operations, there will always be vulnerabilities and an Incident Response
capability establishes a force to minimize the effect of system security breaches. (...)
Excerpt related to
it marketing consultant:
As long as human intervention is part of network operations, there will always be vulnerabilities and an Incident Response
capability establishes ...
Published:
2002-05-08
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
it marketing consultant:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
Recently, the traditional method of selecting software based on functions and features has come under scrutiny. Some even
suggest that this method is unduly drawn out and fails to focus on the critical processes of business. As you might expect,
vendors would rather sell you out-of-the-box business proce (...)
Excerpt related to
it marketing consultant:
... Accordingly, they have a difficult time translating the glitzy marketing brochures and
... When an RFP's criteria and a consultant's expertise are combined with a ...
Published:
2005-05-14
-
Abstract:
Recently, the traditional method of selecting software based on functions and features has come under scrutiny. Some even
suggest that this method is unduly drawn out and fails to focus on the critical processes of business. As you might expect,
vendors would rather sell you out-of-the-box business proce (...)
Excerpt related to
it marketing consultant:
... Accordingly, they have a difficult time translating the glitzy marketing brochures and
... When an RFP's criteria and a consultant's expertise are combined with a ...
Published:
2005-05-14