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Software Functionality Revealed in Detail
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 managing content marketing


A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

managing content marketing  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

managing content marketing  most intuitive functionalities for managing and deriving increased value from the entire marketing process -- from strategic planning and budgeting to predictive analysis and cross-channel relationship optimization to campaign execution, resource management and closed-loop analytic reporting. Featuring significant enhancements to its campaign management, e-marketing, resource management and optimization capabilities, Affinium aims at facilitating efficient cross-organization collaboration, workflow and Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

managing content marketing  they want when they’re managing and executing marketing campaigns. It’s almost like CRM exclusively for marketing people. It’s a component of CRM, a cousin to the CRM industry, but it’s much different because it was designed from the perspective of marketing professionals. And because it was designed for marketing professionals, it allows you to blend campaign management with execution to do rules-based marketing, which is truly marketing automation. Rules-based marketing allows you to take the Read More

Managing Product Innovation


Inadequacies at the front end of the product development process is one of the leading causes of product failure for consumer products companies. Many companies thus make ill-informed decisions that turn into costly mistakes. The challenge is to establish a front-end process that nurtures profitable innovation and maximizes portfolio value in light of resource constraints, portfolio balance, and strategic alignment.

managing content marketing  KPIs | Development Process Managing KPIs | Lean Development Process KPIs | Solution Product Innovation Management KPIs | Effective Product Innovation KPIs | Product Concepts KPIs | Development Process KPIs | Product Development KPIs | Business Process KPIs | Business Process Management KPIs | Business Process Model KPIs | Change Management Software KPIs | Enterprise Content Management KPIs | Innovation Management KPIs | Life Cycle KPIs | Life Cycle Management KPIs | Market Life Cycle KPIs | Process Read More

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

managing content marketing  reduce the cost of managing multiple content and commerce partners in order to differentiate themselves in the marketplace and to promote new revenue streams. Amdocs Commerce Payments , which now has more advanced features to allow providers to monetize third-party content and commerce services and increase end user satisfaction and loyalty. By delivering this comprehensive portfolio of software and services that spans the customer life cycle (target, sell, deliver, bill and support), Amdocs hopes to Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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Managing Risks, Managing Measures: Decision Support Methodologies in Business Part 2 : Decision Aids


Though many academic methods exist, few actually reach the audience they need to reach because of the barrier between academic and business languages, as well as the ability to produce workable and usable tools. This article summarizes what I believe are the methodologies most used in Business, and some of the tools that are commercially available.

managing content marketing  Risks, Managing Measures: Decision Support Methodologies in Business Part 2 : Decision Aids Executive Summary When it comes to making decisions using some tool that purports to measure value, it is wise to know something about the tool and what it is measuring, as well as why. Poor measurement methods contribute at least in part to project failures and corporate inefficiencies that can take off millions or more from bottom lines and poor technology selections alone have contributed to tens of Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

managing content marketing   Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

managing content marketing  what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

Site Web Content Management


Sitecore Web Content Management is a WCM solution that includes features for content management, forms, search engine optimization (SEO), mobile Web development, personalization, and more. The software also includes a development environment and accompanying tools, as well as features for site management, integration, deployment, and security.  

managing content marketing  Web Content Management Sitecore Web Content Management is a WCM solution that includes features for content management, forms, search engine optimization (SEO), mobile Web development, personalization, and more. The software also includes a development environment and accompanying tools, as well as features for site management, integration, deployment, and security. Read More

Managing Enterprise Agility


Real-time IT infrastructure promises to deliver services to businesses with the same availability as utilities. Cost reductions will be achieved through virtualization and consolidation. This white paper looks at the business drivers and technology advances that will provide the foundation for manageability of infrastructures across enterprise applications.

managing content marketing  Enterprise Agility Real-time IT infrastructure promises to deliver services to businesses with the same availability as utilities. Cost reductions will be achieved through virtualization and consolidation. This white paper looks at the business drivers and technology advances that will provide the foundation for manageability of infrastructures across enterprise applications. Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

managing content marketing  increasing importance of better managing trade promotion funds in consumer goods businesses; the need to reduce customer acquisition costs in financial firms; and the growth of pay-for-performance advertising among small and midsize companies. These transformations are necessitating massive changes in companies and thus in their marketing organizations, including a shift from a product to a customer focus; a greater emphasis on accelerating, measuring, and optimizing campaign execution; and investments Read More