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Software Functionality Revealed in Detail
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 managing content marketing


A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

managing content marketing  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Inadequacies at the front end of the product development process is one of the leading causes of product failure for consumer products companies. Many companies thus make ill-informed decisions that turn into costly mistakes. The challenge is to establish a front-end process that nurtures profitable innovation and maximizes portfolio value in light of resource constraints, portfolio balance, and strategic alignment.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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Nuxeo Content Management Platform, a Backgrounder


Nuxeo sees its content management product as the base for organizations to create their own content-centric business applications. The company offers some interesting tools to aid in this process, which I’ll get to in a moment. Nuxeo also offers its own distinct modules for document management, case management, digital asset management, and with the recent version 5.5, for social collaboration.
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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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Turn the Social Data Flood into Solid Marketing Decisions


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Managing Financial Performance: Closing the Gap Between Strategy and Execution


In Managing Financial Performance: Closing the Gap Between Strategy and Execution, learn how a unified, closed-loop performance management system...

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Do You Need a Content Management System?


Understanding what content management means is the first step to determine how a solution will suit your company. Because of the abundance of information both inside and outside of organizations, it is crucial to harness it as an effective business asset.

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