X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 marketing automation software


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

marketing automation software  did its share of marketing automation software acquisition via Unica, Coremetrics , and Tealeaf , creating its enterprise marketing management (EMM) division. Teradata acquired Aprimo , while CallidusCloud acquired LeadFormix . Are these vendors’ splurges and arms race justified, and will companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017 (as predicted by Gartner )?   No Longer Will Your Father’s “Mad Men” Marketing Suffice

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

Evaluate Now

Documents related to » marketing automation software

Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

marketing automation software   Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

marketing automation software   Read More

Sales Force Automation (SFA) Software Evaluation Report


Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities.

marketing automation software   Read More

RTI Software


RTI Software, Inc. is a CRM software development company that furnishes out-of-the-box customer service, help desk, problem resolution, defect tracking, sales force, and marketing automation software to medium-sized businesses. The company gears its CRM business process functionality toward the software industry. RTI Software was founded in 1990 and operates from Illinois, USA.

marketing automation software   Read More

Distribution in a Challenging Economy: Online (Software as a Service) versus Traditional Software


When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS) offers many advantages over traditional software, especially in terms of the on-going costs of maintaining and upgrading systems. Learn how passing those burdens on to a SaaS vendor can help your company focus on optimizing efficiency, productivity, and profitability.

marketing automation software   Read More

CARL Software


Founded in 1985, CARL Software specializes in computerized maintenance management systems (CMMSs) and enterprise asset management (EAM) software. The company is headquartered in Limonest (France), with offices in Paris (France), and international offices in Canada, Germany, Italy, Spain, and the United States (US).

marketing automation software   Read More

Lilly Software Visualizes Its eBusiness Offering, NOW


With its prudent 'wait-and-see' approach, Lilly Software has been rounding up its VISUAL product suite and remains in the high pole position for the SME market race.

marketing automation software   Read More

CheckMark Software


Founded in 1984, CheckMark Software is dedicated to providing accounting and payroll software for small to medium businesses. In 1985, CheckMark was one of the first companies to create accounting software for Macintosh, and followed up with a Windows version in 1994.

marketing automation software   Read More

Ultimate Software: Delivering Breakthrough Products


Ultimate Software is in a very competitive market. Its continued success is fueled by relentlessly delivering new products and incremental innovation. A few years ago, the company’s strategic initiatives were to evolve of their software-as-a-service (SaaS) delivery model and launch new features targeted to medium sized enterprises. Learn how a new product portfolio management (PPM) solution helped Ultimate Software reach its goals.

marketing automation software   Read More

New Software Comparison Capabilities: Recruitment and Staffing Software


Over the past few months, we have built TEC’s Human Capital Management (HCM) Evaluation Center with a comprehensive set of features and functions, allowing our users to compare a wide variety of human resources (HR) and related enterprise software solutions available on the market. Last year saw the development of the Talent Management software evaluation competency, which nicely complements our

marketing automation software   Read More