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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing campaign management software


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

marketing campaign management software  the results of a marketing campaign are not immediate. Here are some simple facts. Getting more than a 1 percent hit ratio for a marketing campaign is considered a success. So, if you send out a mailer with a response card to 100 prospects and 1 responds, don't give up. It usually takes between 8 and 10 contacts before you can expect to get your foot into your prospect's door. Accordingly, when planning a monthly e-mailer campaign, make sure you have enough material for at least eight months, hopefully

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » marketing campaign management software

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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E-mail Response Management


E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

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Software Link


Enterprise Solutions and ServicesUnequaled ServicesWhen you hire Software Link as an application solutions provider, you expect significant results. Software Link consultants provide industry experience and direction to companies nationwide who are looking to analyze and improve their business operations, whether through a complete ERP review, extensive implementation of a world class ERP system or analyzing and providing solutions to everyday business processes, Software Link has the expertise. Our consultants have spent more than twenty years successfully building, implementing and using software for organizations like yours. Software Link key practice focuses includes: manufacturing, distribution, multichannel marketing, eCommerce and project based firms.Software Link consultants are well versed in implementing ERP Solutions with a strong focus on the Sage SalesLogix, Sage MAS 500 and Sage X3 software solutions. No one knows Sage products better and no one has been successfully implementing them longer than Software Link.Why partner with Software Link? Software Link always works hard to make sure you have many reasons to value a relationship with us. Not only do we know our products better than anyone, but we also know how your business runs. Many of our consultants have worked at companies just like yours. So we'll never force your processes to fit our software. We'll always help you figure out how to incorporate best practices in your business processes and only then determine how Sage software can best support those processes.What will you accomplish by partnering with Software Link? You can expect to minimize implementation risks and have a system that runs efficiently and reliably. Our proven processes and implementation methodology were developed during thousands of successful engagements allowing Software Link consultants to produce quick and reliable results. You'll see your core, business processes streamlined. And, you'll see your employees using the software to its fullest extent for maximum benefit.Software Link helps you solve complex business challenges with a combination of technology and business application services that leverage Sage's World Class Software Solutions. Consulting Services help you implement and maintain your Sage software, assess your technology architecture for maximum system performance, develop and execute data migration strategies, integrate critical third-party enterprise software technologies, and customize software functions to meet highly specialized requirements. Business Application Services help you examine your business processes and requirements in order to better adapt to change, optimize the way your organization uses your enterprise software and maximize the results you achieve from your investment.Our satisfied customers confirm that we're uniquely positioned to help you achieve measurable success. Let Software Link Solutions help you make sure your software is working as hard as it can for your company.

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The VMTurbo Cloud Control Plane: Software-driven Control for the Software-defined Data Center


The software-defined data center has the potential to extend the agility, operational, and capital benefits of virtualization throughout the data center stack. This paper outlines the need for software-driven control—the intelligence or “control plane” that can take advantage of the new software-defined capabilities, enabling enterprises and service providers to achieve the true potential of software-defined flexibility.

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RTI Software


RTI Software, Inc. is a CRM software development company that furnishes out-of-the-box customer service, help desk, problem resolution, defect tracking, sales force, and marketing automation software to medium-sized businesses. The company gears its CRM business process functionality toward the software industry. RTI Software was founded in 1990 and operates from Illinois, USA.

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Ultimate Software


Ultimate Software delivers cloud-based human capital management (HCM) solutions that help businesses personalize talent acquisition, simplify payroll computations, manage time and attendance, and support proactive, strategic talent management. Founded in 1990, Ultimate Software supports thousands of customers, representing diverse industries and managing millions of employees across the world. Ultimate Software operates with a commitment to always put people first. This philosophy is the underlying fabric for Ultimate’s corporate culture, its partnership with customers, and the strategy when designing its solutions. In 2014, Ultimate Software ranked 20th on Fortune magazine’s annual list of the 100 Best Companies to Work For in the Unites States—its third consecutive year on the list—and they were recognized as a ‘leader’ in Nucleus Research’s HCM Technology Value Matrix 1H 2014. In 2013, Ultimate was awarded the highest rating by Constellation Research in its Cloud Buyer’s Bill of Rights Certification.

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TIBCO Software


TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure and business intelligence  (BI) software. Whether it’s optimizing inventory, cross-selling products, or averting crisis before it happens, TIBCO uniquely delivers tthe ability to capture the right information at the right time and act on it preemptively for a competitive advantage. 

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TOWER Software


TOWER Software provides enterprise content management (ECM) solutions to government and regulated industries, as well as electronic document and records management (EDRM) solutions. TOWER Software is a privately held company with operations in North America, Europe, and Asia Pacific, and maintains strategic partnerships with technology and information management companies including Microsoft, Hewlett Packard, Adobe Systems, and Kofax. The vendor is headquartered in Canberra (Australia).

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