X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 marketing campaign management tools


SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

marketing campaign management tools  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » marketing campaign management tools

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

marketing campaign management tools   Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

marketing campaign management tools   Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

marketing campaign management tools   Read More

Enterprise Performance Management: Cycle II


In February 2009, Quocirca interviewed 800 individuals across eight geographies about their views on, and usage of, enterprise performance management (EPM) tools and processes. The research was repeated in December 2009 and there was a clear improvement in understanding of EPM basics. However, much remains to be done. The overall increase in the EPM sub-indices does not mean there is room for complacency. Find out why.

marketing campaign management tools   Read More

The Complete Systems Management Book: An Introduction to Integrated and Automated IT System Management


Effective IT systems management is a challenge, especially for midsized companies that must maintain sophisticated IT environments without the budgets of their larger counterparts. This comprehensive guide provides IT newcomers—as well as experienced veterans—with all the information they need to understand the best ways to align people, processes, policies, and tools for a cohesive, streamlined, and supportable IT infrastructure.

marketing campaign management tools   Read More

TEC 2013 EAM/CMMS Market Survey Report: What Organizations Want in Enterprise Asset Management and Computerized Maintenance Management System Software


This report gives an overview of current considerations for organizations seeking to purchase an EAM/CMMS solution. Based on data collected from EAM/CMMS software comparisons performed using Technology Evaluation Centers’ (TEC’s) TEC Advisor software selection application during 2012, the report details what TEC data reveals about your peers' requirements for EAM/CMMS solutions, including functionalities, delivery models and access, customization and integration, server and database platforms, and budgeting.

marketing campaign management tools   Read More

deFacto Performance Management: Enterprise Performance Management Redefined


In this product analysis report, TEC analyst Jorge Garcia takes an in-depth look at the deFacto enterprise performance management (EPM) solution in the context of today's EPM landscape. The report covers an introduction to deFacto and its approach to EPM, deFacto product highlights, and a general look at EPM and its history, role, importance, and value in modern enterprises.

marketing campaign management tools   Read More

Goal-oriented Autonomic Business Process Management


Business process management (BPM) is an approach to administering business processes that involves people, organizations, and technologies—and can be carried out using varying levels of automation. Sadly, BPM often falls short of what it is intended to achieve. But there’s a fresh evolution of current BPM: goal-oriented autonomic BPM. Learn about the ideas, techniques, and benefits of autonomic and goal-oriented BPM.

marketing campaign management tools   Read More

Warehousing Management: Yard Management, Competitive Analysis, and Challenges


The business remains challenging to even the most established vendors, since an intensifying product architecture rejuvenation and functional enhancements cycle, the pressure from the ERP intruders, and continued market consolidation exert fiscal pressure across the sector.

marketing campaign management tools   Read More

Systems Monitoring and Management: Vendor Evaluation Checklist


This systems’ monitoring and management vendor evaluation checklist from Uptime Software is designed to help IT managers and administrators as they search for the right solution. It is intended to be a generic list that can be updated, expanded, and customized depending on your exact requirements. You are welcome to edit and modify each of the items as you see fit.

marketing campaign management tools   Read More