Home
 > search for

Featured Documents related to »  marketing management cycle


BLM: Buzzword Life Cycle Management
The management of buzzwords represents a significant area of improvement for both the buzzword users (BU) and the buzzword consumers (BC). Buzzword life cycle

marketing management cycle  typically located in the marketing department of the BU. The motivation of the BCR is pure—driven by financial considerations. A good buzzword will one-up the competition, sell more books, and allow the recycling of old reports with new covers. BUs have put significant BCR in place to build and maintain a buzzword leadership position (BLP). The buzzword inventor (BI) positions the potential buzzword in the marketplace with the marketplace deciding if it justifies true buzzword status. The primary Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:

 
   

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » marketing management cycle


Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment

marketing management cycle  Life Cycle with Intelligent Marketing Automation Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution. Read More
Enterprise Performance Management: Cycle II
In February 2009, Quocirca interviewed 800 individuals across eight geographies about their views on, and usage of, enterprise performance management (EPM

marketing management cycle  - with much larger marketing budgets and sales forces. However, Quocirca believes that BI is a key tool in enabling organisations to better monitor, measure and report on how they have performed, how well they are doing at any particular time, and how well they are likely to perform under a range of future states. As in cycle I, there is a correlation between views of BI and the overall EPM index score (see Figure 28). Here, those seeing BI as a strategic tool score higher on the overall index than those Read More
A Tectonic Shift in Communications Customer Life Cycle Management
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes to be the most important shift

marketing management cycle  the Amdocs Overhauls Its Marketing series . Amdocs, whose revenue was approximately $1.8 billion (USD) in 2004, has created a customer-centric approach in its Integrated Customer Management (ICM) strategy. As communications companies are facing increased competition and price commoditization, ICM offers to further customer loyalty and increase profitability by offering a point of differentiation in the customer experience. To create this offering of expanded services and integration capabilities, the new Read More
Front-to-back-office Integration: Improving Your Customer Life Cycle Management
Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions@meaning, customer data cannot be shared

marketing management cycle  determine return-on-investment from their marketing programs. The following table provides a sample of the ERP-derived customer data that can be presented to front office staff through front-to-back-office integration. Customer purchase history, items purchased and invoiced Customer invoice history, invoices issued and payments received Shipping history, items shipped Item code Item name Quantity Unit price Last purchase date Description Date Payment due date Reference number Value Payment status Read More
Performance Management Framework for Mobile Workforce Management and Field Service
Mobile workforce management is a complex process that includes workforce planning, assignment decisions, and plan execution. To align this complex process with

marketing management cycle  Management Framework for Mobile Workforce Management and Field Service Mobile workforce management is a complex process that includes workforce planning, assignment decisions, and plan execution. To align this complex process with your business goals, you need to measure your performance and develop various corrective actions. This white paper discusses performance management—and how you can measure, analyze, and make decisions about the performance of your workforce and service organization. Read More
The Quest for Leaner Asset Management: Interoperablility with ERP, GIS and HMI/SCADA Enables Maintenance Management Systems to Achieve Higher Levels of Efficiency and Increased Asset Output
Managers of maintenance systems continually strive for leaner, more optimized work flows. This white paper presents the benefits achieved by interoperating with

marketing management cycle  Quest for Leaner Asset Management: Interoperablility with ERP, GIS and HMI/SCADA Enables Maintenance Management Systems to Achieve Higher Levels of Efficiency and Increased Asset Output Managers of maintenance systems continually strive for leaner, more optimized work flows. This white paper presents the benefits achieved by interoperating with enterprise resource planning (ERP), geographic information system (GIS), and human machine interface (HMI) and supervisory control and data acquisition (SCADA) Read More
Case Study: More Efficient Hospital Management Systems with Content Management Tools
Hospital de la Santa Creu i Sant Pau I is the oldest hospital in Spain, with over 34,000 admissions each year and 150,000 emergencies. In 1999, the hospital

marketing management cycle  Study: More Efficient Hospital Management Systems with Content Management Tools Hospital de la Santa Creu i Sant Pau I is the oldest hospital in Spain, with over 34,000 admissions each year and 150,000 emergencies. In 1999, the hospital began to implement an intranet to provide information to employees, with an update in 2003 to provide visibility of corporate information. Learn how the company is integrating a content management system with portal tools to integrate processes and improve efficiency. Read More
Oracle Announces Transportation Management 6.3 and Oracle Global Trade Management 6.3
Oracle has announced the release of v6.3 of its Oracle Transportation Management (OTM) and Oracle Global Trade Management solutions.Oracle’s new

marketing management cycle  Announces Transportation Management 6.3 and Oracle Global Trade Management 6.3 Oracle has announced the release of v6.3 of its Oracle Transportation Management (OTM) and Oracle Global Trade Management  solutions. Oracle’s new Transportation Management release includes enhancements to: fleet management transportation sourcing , transportation business intelligence transportation operational planning rail transportation workflow and event management freight payment, billing, and claims document Read More
Bizagi BPM Suite 9.1 Business Process Management Product Certification Report
Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The

marketing management cycle  BPM Suite 9.1 Business Process Management Product Certification Report Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst Read More
Top Content Management Solutions Compared
Use TEC sContent Management Evaluation Center* to get a detailed comparison of content management solutions based on your priorities.

marketing management cycle  Content Management Solutions Compared Do you know what content management features and functions are most important for your organization? Use TEC’s Content Management Evaluation Center * to get a detailed comparison of content management solutions based on your priorities. The right content management system can help your company Increase productivity and efficiency Increase communication and collaboration Increase profitability Find out which content management solution is best for your company’s Read More
IFS Field Service Management: Field Service Management (FSM) Competitor Analysis Report


marketing management cycle  Field Service Management: Field Service Management (FSM) Competitor Analysis Report Read More
HRN Management Group
Since it began in 1989, HRN Performance Solutions, a division of CU Solutions Group, has grown into a well-respected human resource and talent management

marketing management cycle  Management Group Since it began in 1989, HRN Performance Solutions, a division of CU Solutions Group, has grown into a well-respected human resource and talent management solutions and consulting company with a focus on employee performance, compensation administration and HR compliance. Read More
Alfanar IT Solutions-Enterprise Content Management
Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM

marketing management cycle  IT Solutions-Enterprise Content Management Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM) solutions to both government and private sectors—two sectors undergoing rapid automation and thus in need of ECM solutions in Saudi Arabia. Read this paper to see how alfanar IT plans to address these market needs and the improvements expected with OpenText. Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others