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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing solution email


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

marketing solution email  is the leading on-demand marketing automation solution forB2B marketers. Source : Vtrenz Inc Resources Related to Improving Sales and Marketing Resultsk : Business-to-Business (B2B) (Wikipedia) B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results Demand Generation is also known as : Lead Generation , Sales Lead Generation , Generation Marketing , Demand Generation Systems , Demand Generation Software , New Demand Generation , Demand Generation Vendors , Easy Demand

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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10 Steps to Purchasing a Web Conferencing Solution


Before you commit to a web conferencing solution, you should answer several questions about what your organization wants to accomplish with an online collaboration tool. It’s equally important to understand your company’s requirements—from features and functions, to pricing, deployment, and support. Following the steps on this checklist can help you choose the web conferencing solution that delivers the greatest value.

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NoSQL for My BI Solution?


Every day business intelligence (BI) gets closer to chaos. Don’t get me wrong—I’m by no means saying that BI will one day become obsolete and that you'll need to avoid it at all costs. On the contrary, what I mean is that BI will have to go outside the box into a world where data is not nicely structured within well-defined databases and using Structured Query Language—best known as SQL

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3 Ways You Will Overpay for Your Mobile Workforce Management Solution and 3 Strategies to Avoid It


The benefits of mobile workforce management solutions are well documented. So are the costs and risks. The goal of this e-book is to help service organizations and the individuals charged with deploying mobile workforce management solutions to recognize the cost and risk drivers, formulate a deployment strategy, and understand the solution architecture requirements. Download the e-book.

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Selling Management on a New Business Intelligence Solution


BI is a complex solution that involves new concepts, new procedures, and a learning curve. Management with knowledge of BI must assess whether there is a real need for a new BI solution and whether a chosen solution would provide any measurable benefit. This white paper assesses the results from a recent BI survey of 2200 end users of BI software. Considerations to take into account when selecting a BI solution are followed by a look at the future of BI.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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