It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way.
As consumers and
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SAP, Oracle , or Microsoft Dynamics , who have literally armies of marketers in their employ, are moving forward with all kinds of different marketing tools. This is what they have always done, because they have the budget and employee bandwidth to support it. In fact, SAP Retail, SAP Business One, Oracle Retail, Oracle CRM, Salesforce.com, Taleo, SuccessFactors, Epicor , etc. all have their fan pages on Facebook and LinkedIn, as well as related Twitter feeds. In fact, I've even registered for some local