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Abstract:
Since no variable can influence margins as much as pricing, almost all companies need to approach the management of selling
prices, discretionary discounts, and potential price increases with the same firmness they use to manage manufacturing and
procurement costs. (...)
Excerpt related to
plm for small companys:
Since no variable can influence margins as much as pricing, almost all companies need to approach the management of selling
prices, discretionary ...
Published:
2007-05-18
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»plm for small companys