IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.
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history, relationship status, and political leanings, says BusinessWeek. Just as important, the digital universe produces a steady stream of data, as users make choices and navigate online. These consumer actions produce information that, with the right tools, can be counted, tracked, and analyzed. Less Push, More Pull In other cases, companies can leverage their own Web technologies. Communication channels such as user and customer forums, online chat, blogs, and even e-mail could be a boon to sales