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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 product marketing software


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

product marketing software  industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Sin #6. Showing Inconsistency A nagging problem is in maintaining consistency across the spectrum of all marketing collateral. Did I say 1 + 1 = 2 in the brochure for the automotive industry, and 1 + 1 =

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » product marketing software

E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

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A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

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Software Evaluation and Software Selection


Organizations are surrounded by ambiguity when making their implementation decisions. Accurate and relevant criteria that are properly weighed against an enterprise’s needs, what-if scenarios, and supporting graphics and reports are essential when making a software selection.

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Ultimate Software


Ultimate Software delivers cloud-based human capital management (HCM) solutions that help businesses personalize talent acquisition, simplify payroll computations, manage time and attendance, and support proactive, strategic talent management. Founded in 1990, Ultimate Software supports thousands of customers, representing diverse industries and managing millions of employees across the world. Ultimate Software operates with a commitment to always put people first. This philosophy is the underlying fabric for Ultimate’s corporate culture, its partnership with customers, and the strategy when designing its solutions. In 2014, Ultimate Software ranked 20th on Fortune magazine’s annual list of the 100 Best Companies to Work For in the Unites States—its third consecutive year on the list—and they were recognized as a ‘leader’ in Nucleus Research’s HCM Technology Value Matrix 1H 2014. In 2013, Ultimate was awarded the highest rating by Constellation Research in its Cloud Buyer’s Bill of Rights Certification.

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Quest Software


Quest Software, the leader in application management, gives you confidence in your critical application infrastructures. This confidence is delivered in the form of reliable software products that help you develop, deploy, manage and maintain enterprise applications without expensive downtime or business interruption.We equip IT professionals with software tools that are easy to use and embedded with the knowledge of our world-renowned technical experts to automate daily tasks and simplify complex ones. As a result, your IT organization will be able to proactively prevent performance problems and downtime, as well as react quickly to the unforeseen - making them more productive, capable and confident.The bottom line is a lower total cost of ownership for your application infrastructure. Quest Software will help you reduce costly planned and unplanned downtime, get better performance from existing infrastructures (without throwing money at expensive hardware upgrades), and equip your staff to do more with less. No other software provider offers a more comprehensive approach to application management.

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Addsum Business Software


Addsum Business Software was founded in 1992, as a spin-off of a prior business, Inkit Productions (founded in 1986). The company provides database-driven custom programming and commercial software development services. Addsum’s applications run almost exclusively on Microsoft network operating system platforms. The company is located in Salt Lake City, Utah (US).

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Frontier Software Ltd


Frontier Software is a human resource (HR) and payroll software vendor. It provides solutions to tier one, two, and three companies with a variation of active server pages (ASP), inhouse, and outsourced services. Frontier Software, founded in 1993, has offices on three continents and headquarters in Melbourne, Victoria (Australia). The company has installations in twelve countries and a licensed user base of over 1,300 clients.

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Distribution in a Challenging Economy: Online (Software as a Service) versus Traditional Software


When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS) offers many advantages over traditional software, especially in terms of the on-going costs of maintaining and upgrading systems. Learn how passing those burdens on to a SaaS vendor can help your company focus on optimizing efficiency, productivity, and profitability.

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