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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 product marketing software


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

product marketing software  industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Sin #6. Showing Inconsistency A nagging problem is in maintaining consistency across the spectrum of all marketing collateral. Did I say 1 + 1 = 2 in the brochure for the automotive industry, and 1 + 1 =

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » product marketing software

Enabling Product Innovation: The Roles of ERP and PLM in the Product Lifecycle


Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.

product marketing software  structures. In addition to product structures, companies track market requirements, test results, marketing surveys, project documents, 2D or 3D CAD models, electrical designs, project data, reviews, approvals, and a host of other forms of information. Most of this information captures valuable knowledge about the product, the design intent and the history of lessons learned during the product development process. In the innovation cycle, creative processes both use and create product knowledge. This Read More

Software Evaluation and Software Selection


Organizations are surrounded by ambiguity when making their implementation decisions. Accurate and relevant criteria that are properly weighed against an enterprise’s needs, what-if scenarios, and supporting graphics and reports are essential when making a software selection.

product marketing software  version ) Figure 6. Product Difference graph. ( click here for larger version ) Figure 7. Sensitivity Analysis One of the most crucial aspects of the software evaluation process is management buy-in. Given the large expenditure and the impact an enterprise system can have on an organization, it is essential that there is ample support to justify selecting a particular vendor and to illustrate that the selection process involved rigorous business analysis. The valuable information that has been compiled Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

product marketing software  Chat with SAP's SCM Product Marketing Team My recent article SAP SCM – Stepping Out of (Relative) Obscurity  analyzed SAP ’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC ’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their surprise at the quite positive tone of the article, and at the Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

product marketing software  consumers to buy the product and then keep on buying (i.e., to “seduce and keep” the consumer). Over the past few years, the methods of marketing have changed and improved, in great part owing to technological advancements. Marketers have become even more adept at selling their products and getting their marketing messages out to the buying public (somewhat ironically even using consumers to market for them, as seen in PBS’ recent Frontline episode called “ Generation Like ”). The role of the Read More

California Software Labs,


Located in Pleasanton, California (US), California Software Labs (CSWL Inc.) is a customer software solutions provider and a wholly owned subsidary of California Software Co. Ltd. (Calsoft), located in Chennai, India. Calsoft is a public company listed on the Indian stock exchanges and is certified Capability and Maturity Model Integration (CMMi) level 5. Founded in 1992, Calsoft is financially supported by Chemoil Corporation (US), Itochu Corporation (Japan), and Industrial Development Bank of India (IDBI). CSWL has over 50 software engineers in the US and over 400 software professionals in India, in Chennai, Bangalore, and Cochin. It has operations in the United Kingdom (UK), Japan, and Singapore.

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proALPHA Software


proALPHA Software Corporation provides integrated enterprise level software solutions to mid-range discrete manufacturing, engineering and distribution organizations. proALPHA has demonstrated double digit revenue growth and consistent profitability since being founded in 1992. With over 1000 customers internationally, proALPHA provides the most comprehensive and cost effective extended ERP technology solution available in the market. With North American headquarters located in Nashua, New Hampshire (US), proALPHA has offices in twelve countries and three continents.

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iScala ERP Software


Epicor’s iScala enterprise resource planning (ERP) software enables businesses to automate and manage their standard business processes, and includes an e-business infrastructure focusing on a fully integrated set of ledgers. Among the software’s many features are: multi-dimensional account structure, currency and ledger revaluation, continuous and periodic consolidation, cash flow forecasting, automatic payments with payment ledger integration.    

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Maximizer Software


Maximizer Software is a pioneer in contact management technology. For more than 25 years we've been developing CRM software to help businesses better manage their customers, leads, and prospects. Our claim to fame is in our all-in-one CRM software which is built with the flexibility to be customized to unique business processes.

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Smart Software


Founded in 1984, Smart Software is a provider of enterprise-wide demand forecasting, planning, and inventory optimization solutions. Smart Software's flagship product, SmartForecasts, has thousands of users worldwide, including customers at mid-market enterprises and Fortune 500 companies, such as Abbott Laboratories, Metro-North Railroad, Siemens, Disney, Nestle, Nikon, GE, and The Coca-Cola Company. Smart Software is headquartered in Belmont, Massachusetts.

product marketing software  solutions. Smart Software's flagship product, SmartForecasts, has thousands of users worldwide, including customers at mid-market enterprises and Fortune 500 companies, such as Abbott Laboratories, Metro-North Railroad, Siemens, Disney, Nestle, Nikon, GE, and The Coca-Cola Company. Smart Software is headquartered in Belmont, Massachusetts. Read More

Run your Business with no Software!


Picture your business today without software applications. It's hard to imagine, isn't it? But maybe you should try - and not for the reason you may be thinking. Think about how hard it would be to run your business if your software applications weren't working - and then build a plan to provide total application availability.

product marketing software  enterprise applications such as Product Lifecycle Management, Supply Chain Management and ERP to improve business performance. Jim served in executive roles for software companies specializing in manufacturing solutions before starting his consulting firm, Tech-Clarity Associates. Jim can be reached at jim.brown@tech-clarity.com . Read More

Small Business Software (SBS) Software Evaluation Report


The Small Business Software (SBS) evaluation model targets the functional requirements necessary to support a typical small business. If your organization doesn't have many sites to operate, seeks a solid base of ERP functionality, but doesn't need the biggest systems on the market, this model is a good starting place. Extending beyond accounting functions, it includes general ledger, accounts payable (A/P) and accounts receivable (A/R), payroll, job and project costing, multinational accounting, light manufacturing, inventory, technology, and more.

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Flexi Software


FlexiInternational Software, Inc. ("Flexi") provides business accounting solutions. The FlexiFinancials Enterprise Suite consists of accounting applications and components that are sold directly and through partnership programs, including private label partnerships (FIP). Flexi has been providing scalable, high volume processing, international solutions to financial services, banking, insurance, and other service organizations across the globe for over a decade.

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Software AG


Software AG helps organizations achieve their business objectives faster. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service.

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