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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

sas marketing campaign management  Software , DoubleClick , SAS , and especially Unica Corporation . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15 percent of Xchange's customer base to Affinium, and the Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » sas marketing campaign management


Affinium Suite
Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics

sas marketing campaign management  Suite Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and Read More
Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

sas marketing campaign management  Aprimo Marketing Suite into SAS Marketing Automation . Aprimo pioneered the concept of marketing resource management (MRM), which centers on tracking marketing resources, including budgets and marketing skills to generate effective marketing strategies—a crucial activity given an age of shrinking budgets in marketing departments. It combines workflow capabilities for assigning tasks and triggering alerts and knowledge management (KM) to comply with marketing best practices. The name game is also Read More
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

sas marketing campaign management  Software , DoubleClick , SAS and especially Unica Corporation . While the upbeat marketing management software vendor Unica (www.unicacorp.com) was initially marked as a very likely buyer of Xchange, the vendor however slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15% of Xchange's customer base to Affinium, and the vendor touts that Read More
Customer Life Cycle Solutions: Strategic Alliances, Challenges, & User Recommendations
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information stored in these Amdocs' systems,

sas marketing campaign management  and development deal lets SAS take over the support of Amdocs' current marketing campaign management application, which is largely based on the technology acquired by Amdocs from its acquisition of Xchange . Consequently, Amdocs will encourage its few dozen campaign management customers to migrate to SAS' Marketing Automation 4 offering. Existing Amdocs customers of other modules that were built based on Xchange, including Amdocs Opportunity Advisor , will not benefit much from this partnership, although Read More
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

sas marketing campaign management  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More
Core HR Systems: Flawless Execution Enabling Strategic HR Management
Human resources (HR) professionals are tasked with ensuring employee needs are fulfilled and employer interests are protected. Management of core employee data,

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Performance Management Framework for Mobile Workforce Management and Field Service
Mobile workforce management is a complex process that includes workforce planning, assignment decisions, and plan execution. To align this complex process with

sas marketing campaign management  mobile workforce management,field service scheduling,field service optimization,services organizations,workforce sheduling optimization,ViryaNET,performance monitoring,performance management Read More
Value Cycle Management: A Non-Linear Approach to Supply Chain Management
Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain

sas marketing campaign management  cycle,information,Exact,VCM,supply,management Read More
TEC 2013 EAM/CMMS Market Survey Report: What Organizations Want in Enterprise Asset Management and Computerized Maintenance Management System Software
This report gives an overview of current considerations for organizations seeking to purchase an EAM/CMMS solution. Based on data collected from EAM/CMMS

sas marketing campaign management  Enterprise Asset Management,EAM software,TEC market survey,EAM,Computerized Maintenance Management System,CMMS software,CMMS Read More
Understanding IBM Lotus Web Content Management Software
IBM Lotus Web Content Management software is IBM’s Web content management system offering. Lotus Web Content Management software provides tools to apply

sas marketing campaign management  IBM,content management web,web content management,content delivery,web content management system,web content manager,content management site web,web content management site,web site content management,web content management software,web content management systems,web content management for,content authoring,cms web content management,free web content management Read More
Make 'em Beg for It-How To Get Support for Electronic Document Management Systems and Electronic Records Management Systems
To successfully obtain the budget and organizational support for an electronic documentation management systems (EDMS) and electronic records management system

sas marketing campaign management   Read More
Bizagi BPM Suite 9.1 Business Process Management Product Certification Report
Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The

sas marketing campaign management  business process workflow,bpm business process management software,business process management bpm software,business process management tool,business process mapping,business process management solution,business process management software tools,workflow and business process management,business process management in,business process automation software,business process management training,business process management services,of business process management,business process management systems,business process consulting Read More
Capitalizing on Advanced Inventory Management
Today’s distributors have an opportunity to drive performance to new levels by investing in advanced inventory management. These companies can expect to

sas marketing campaign management  supply chain distribution,distribution inventory,distribution management software,distribution operations,distribution strategy,retail distribution,warehouse management system,inventory control management,vendor managed inventory,warehousing inventory management,distribution warehouse management,distribution and logistics,supply chain inventory management,supply inventory management,warehouse management software Read More

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