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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

sas marketing campaign management  Software , DoubleClick , SAS , and especially Unica Corporation . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15 percent of Xchange's customer base to Affinium, and the Read More

Enterprise Marketing Management (EMM)
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Documents related to » sas marketing campaign management


Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

sas marketing campaign management  Aprimo Marketing Suite into SAS Marketing Automation . Aprimo pioneered the concept of marketing resource management (MRM), which centers on tracking marketing resources, including budgets and marketing skills to generate effective marketing strategies—a crucial activity given an age of shrinking budgets in marketing departments. It combines workflow capabilities for assigning tasks and triggering alerts and knowledge management (KM) to comply with marketing best practices. The name game is also Read More
Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

sas marketing campaign management  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; Read More
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

sas marketing campaign management  Software , DoubleClick , SAS and especially Unica Corporation . While the upbeat marketing management software vendor Unica (www.unicacorp.com) was initially marked as a very likely buyer of Xchange, the vendor however slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15% of Xchange's customer base to Affinium, and the vendor touts that Read More
SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

sas marketing campaign management  and the release of SAS Marketing Automation 4 in 2004 gave it some sales traction and market visibility in the space. To brush up on our knowledge, marketing automation (MA) involves analyzing and automating the marketing process, which includes a proactive strategy for using information and IT in marketing. The ultimate goal is to properly allocating marketing resources to the activities, channels, and media with the best potential return and impact on profitable customer relationships. The new metrics Read More
Alfanar IT Solutions-Enterprise Content Management
Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM

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Smartree Talent Management Suite
Smartree Talent Management Suite manage complex and resource-consuming processes like personnel administration, time registration, organisational charting

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Understanding IBM Lotus Web Content Management Software
IBM Lotus Web Content Management software is IBM’s Web content management system offering. Lotus Web Content Management software provides tools to apply

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Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

sas marketing campaign management  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More
Performance and Compensation Management at the Core of Human Capital Management?
Strategic human capital management (HCM) solutions can help organizations transform their people into a competitive advantage by aligning managers and employees

sas marketing campaign management  HR,human resources,HRMS,human resources management systems,HCM,human capital management,performance management systems,HCM trends,compliance management,talent management Read More
SAS Institute
SAS is a provider of business analytics software and services and is one of the largest independent vendors in the business intelligence market. Through

sas marketing campaign management  Institute SAS is a provider of business analytics software and services and is one of the largest independent vendors in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Read More
Core HR Systems: Flawless Execution Enabling Strategic HR Management
Human resources (HR) professionals are tasked with ensuring employee needs are fulfilled and employer interests are protected. Management of core employee data,

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Blackboard Learn 9.1 for Learning Management Certification Report
Blackboard Learn 9.1 is now TEC Certified for online evaluation of learning management systems in the Human Capital Management Evaluation Center. The

sas marketing campaign management  learning content management system comparison,saas learning management system,hosted learning management system,scorm compliant learning management system,learning management system hosting,learning management system vendors,free learning management system software,learning management system demo,scorm learning management system,learning management system scorm,learning management system comparison,free learning management system,learning management system free,learning management system software comparison,learning management system companies Read More
Logility Voyager Solutions for Supply Chain Management (SCM) Certification Report
Logility Voyager Solutions is now TEC Certified for online evaluation of supply chain management solutions in the Supply Chain Management (SCM) Evaluation

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