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Documents related to » sas marketing campaign management


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

SAS MARKETING CAMPAIGN MANAGEMENT: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

SAS MARKETING CAMPAIGN MANAGEMENT: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

SAS MARKETING CAMPAIGN MANAGEMENT: Search Engine Marketing - Best Practices Search Engine Marketing - Best Practices Source: brij Document Type: White Paper Description: The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Search Engine Marketing - Best Practices style= border-width:0px; />   comments powered by Disqus Related Industries:   Internet Publishing and Broadcasting Source: brij Learn
11/7/2005 11:38:00 AM

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

SAS MARKETING CAMPAIGN MANAGEMENT: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

SAS Financial Intelligence


SAS MARKETING CAMPAIGN MANAGEMENT: SAS financial intelligence provides capabilities for the finance department, built on a single platform.

Six Mistakes Companies Are Making and How You Can Avoid Them
Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to avoid them. A self-assessment questionnaire is included.

SAS MARKETING CAMPAIGN MANAGEMENT: Six Mistakes Companies Are Making and How You Can Avoid Them Six Mistakes Companies Are Making and How You Can Avoid Them Source: SAP Document Type: White Paper Description: Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business
3/11/2011 1:22:00 PM

Case Study: Eclipse Aviation
Eclipse Aviation Corporation–manufacturer of the world’s first very light jet–wanted to better support its sales force in their pursuit of high-value orders. Building on a software solution that integrates core business processes and systems, Eclipse deployed the latest release of a leading customer relationship management (CRM) system. Learn how the upgrade provided a streamlined user interface for managing sales leads.

SAS MARKETING CAMPAIGN MANAGEMENT: Case Study: Eclipse Aviation Case Study: Eclipse Aviation Source: SAP Document Type: Case Study Description: Eclipse Aviation Corporation–manufacturer of the world’s first very light jet–wanted to better support its sales force in their pursuit of high-value orders. Building on a software solution that integrates core business processes and systems, Eclipse deployed the latest release of a leading customer relationship management (CRM) system. Learn how the upgrade provided a streamlined user
9/1/2010 3:17:00 PM

A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog
A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn

SAS MARKETING CAMPAIGN MANAGEMENT: crossgate, demnd signal management, ERP, gtm, HANA, jda software, llamasoft, manhattan associates, plm, rds, redprairie, s&op, SAP, sap bpc, sap ewm, sap gts, sap tm, SCM, smartops, supply chain management, TMS, transportation, visual enterprise, warehousing, WMS, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
25-04-2012

Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

SAS MARKETING CAMPAIGN MANAGEMENT: Case Study: Advantage Sales & Marketing LLC Case Study: Advantage Sales & Marketing LLC Source: Cornerstone OnDemand Document Type: Case Study Description: Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its
9/1/2010 4:32:00 PM

Building a Bigger More Profitable Customer Base with Today s EMM Solutions
Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.

SAS MARKETING CAMPAIGN MANAGEMENT: Building a Bigger More Profitable Customer Base with Today s EMM Solutions Building a Bigger More Profitable Customer Base with Today s EMM Solutions Source: Vtrenz Inc. Document Type: White Paper Description: Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers.
9/11/2006 1:38:00 PM

Case Study: WebTrends
WebTrends, a leader in Web analytics, needed a way to offer customers reporting and analytical access to the information generated by its Visitor Intelligence product, which combines off- and online data to provide insight into customers. WebTrends sought a scalable best-of-breed business intelligence (BI) solution that would integrate with its own product. Find out about the reporting and analytics solution it chose.

SAS MARKETING CAMPAIGN MANAGEMENT: Case Study: WebTrends Case Study: WebTrends Source: Strategy Companion Document Type: Case Study Description: WebTrends, a leader in Web analytics, needed a way to offer customers reporting and analytical access to the information generated by its Visitor Intelligence product, which combines off- and online data to provide insight into customers. WebTrends sought a scalable best-of-breed business intelligence (BI) solution that would integrate with its own product. Find out about the reporting and
11/30/2009 12:08:00 PM


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