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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 sas marketing campaign management


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

sas marketing campaign management  Software , DoubleClick , SAS , and especially Unica Corporation . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15 percent of Xchange's customer base to Affinium, and the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » sas marketing campaign management

Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

sas marketing campaign management  Aprimo Marketing Suite into SAS Marketing Automation . Aprimo pioneered the concept of marketing resource management (MRM), which centers on tracking marketing resources, including budgets and marketing skills to generate effective marketing strategies—a crucial activity given an age of shrinking budgets in marketing departments. It combines workflow capabilities for assigning tasks and triggering alerts and knowledge management (KM) to comply with marketing best practices. The name game is also Read More

Unica


Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; and a worldwide network of partners. Unica's solutions support the following: - Gather and analyze knowledge from multiple data sources - Identify customer wants and needs - Plan, execute, and manage tailored programs for interactions through multiple touchpoints - Measure and optimize marketing effectiveness

sas marketing campaign management  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; Read More

Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

sas marketing campaign management  Software , DoubleClick , SAS and especially Unica Corporation . While the upbeat marketing management software vendor Unica (www.unicacorp.com) was initially marked as a very likely buyer of Xchange, the vendor however slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15% of Xchange's customer base to Affinium, and the vendor touts that Read More

SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

sas marketing campaign management  and the release of SAS Marketing Automation 4 in 2004 gave it some sales traction and market visibility in the space. To brush up on our knowledge, marketing automation (MA) involves analyzing and automating the marketing process, which includes a proactive strategy for using information and IT in marketing. The ultimate goal is to properly allocating marketing resources to the activities, channels, and media with the best potential return and impact on profitable customer relationships. The new metrics Read More

Alfanar IT Solutions-Enterprise Content Management


Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM) solutions to both government and private sectors—two sectors undergoing rapid automation and thus in need of ECM solutions in Saudi Arabia. Read this paper to see how alfanar IT plans to address these market needs and the improvements expected with OpenText.

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Smartree Talent Management Suite


Smartree Talent Management Suite manage complex and resource-consuming processes like personnel administration, time registration, organisational charting, performance evaluation, training administration, recruitment and others, transforming them into effective and enjoyable activities, for which the administrative and bureaucratic aspects are fully carried out by computers, in a timely and accurate manner.

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Understanding IBM Lotus Web Content Management Software


IBM Lotus Web Content Management software is IBM’s Web content management system offering. Lotus Web Content Management software provides tools to apply business rules and processes to content, helping to ensure that specific information assets from across the enterprise are delivered via Web sites and portal. This factsheet provides a detailed overview of key Lotus Web Content Management features.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

sas marketing campaign management  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More

Performance and Compensation Management at the Core of Human Capital Management?


Strategic human capital management (HCM) solutions can help organizations transform their people into a competitive advantage by aligning managers and employees with corporate goals. There is now a statistical and causal relationship among key HCM applications and operating income growth.

sas marketing campaign management  HR,human resources,HRMS,human resources management systems,HCM,human capital management,performance management systems,HCM trends,compliance management,talent management Read More

SAS Institute


SAS is a provider of business analytics software and services and is one of the largest independent vendors in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. 

sas marketing campaign management  Institute SAS is a provider of business analytics software and services and is one of the largest independent vendors in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Read More

Core HR Systems: Flawless Execution Enabling Strategic HR Management


Human resources (HR) professionals are tasked with ensuring employee needs are fulfilled and employer interests are protected. Management of core employee data, such as record-keeping, time and attendance, and payroll processing, is a cornerstone of every HR operation, and the way companies collect and maintain such data is critical. Find out what core HR management capabilities and systems today’s companies are using.

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Blackboard Learn 9.1 for Learning Management Certification Report


Blackboard Learn 9.1 is now TEC Certified for online evaluation of learning management systems in the Human Capital Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Logility Voyager Solutions for Supply Chain Management (SCM) Certification Report


Logility Voyager Solutions is now TEC Certified for online evaluation of supply chain management solutions in the Supply Chain Management (SCM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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