IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.
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search engines, blogs, wikis, social networks, and the like to communicate with customers. Not just for advertising, but for concept testing, brand building, and customer service. Indeed, the Internet is expected to become a key influencer in the first two stages of the consumer decision-making process: product awareness and information gathering. By 2010, organizations can also expect to make more than 10 percent of overall sales online-double what it is now. Different Universe, Different Rules But