Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is a critically important discipline within any enterprise, touching many departments, from sales and marketing to finance. And yet, does anyone know whether their company is making the best pricing decisions? TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B enterprises.
variance, including price, cost, volume, product mix, and exchange rate effects 2. Price optimization is primarily concerned with supporting segmentation, willingness to pay (WTP), modeling, and forecasting requirements to identify and define optimal pricing strategies and set price recommendations. As a result of performing optimization, enterprises are able to do the following: Understand differences in segment purchasing behavior Create and manage pricing policies and rules that are aligned with