Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
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of an integrated system. What is often unclear is their willingness to make trade-offs between integration, product capabilities, and vendor expertise. For many manufacturers, the decision on how to support their product innovation processes is not straightforward. There are few integrated systems that cover product innovation and product development as a whole, let alone an integrated system that also covers manufacturing, sales, distribution, logistics, and service. Integration - Capability Tradeoffs